FARMSTOCK
How FARMSTOCK Works
A regulated, transparent, and secure livestock auction platform for professional market participants.
For Sellers (Farms)
FARMSTOCK provides a standardized and open sales process, maximizing financial returns and guaranteeing transaction security.
Open Price Competition
The auction mechanism ensures transparent price formation. When you publish your cattle, verified local and international buyers compete for them in real-time. The auction closes with the highest possible bid.
Volume Consolidation (LOTS)
You don't need a full truckload to attract major buyers. Farms can combine smaller animal volumes into shared regional Combined Lots. Large-scale offerings optimize buyer logistics, thereby attracting bigger market players.
Risk Management & Control
Only pre-verified and verified buyers are allowed on the platform - FARMSTOCK verifies both the company and the individual acting on behalf of the buyer's company. Furthermore, you have the right to set a hidden "Reserve Price" (minimum sales threshold). If it is not met, you are free to decide at the end of the auction whether to accept the highest bid or keep the animals. However, if the reserve price is met, you have a legal obligation to sell the animals.
For Buyers (Purchasers and Feedlots)
FARMSTOCK provides buyers with precise information about livestock and new tools for convenient logistics planning, making procurement fast and secure.
Data Integrity & Transparency
Every auction includes maximally precise data-breed, age group, average weight, weighing methodology, and BIO status. This prevents speculation and allows for secure purchasing without physically inspecting the farms.
Logistics Optimization
Using integrated map and LOT tools, buyers can strategically plan and consolidate loads within a single geographical region, significantly reducing transportation costs per animal.
Automated Bidding System
The system provides a "Proxy Bid" feature. The buyer defines their maximum price limit, and the platform's algorithm automatically bids on their behalf at the minimum increment, maintaining the leading position without the need to constantly monitor the screen.
Core Trading Rules (FARMSTOCK Standard)
To ensure a fair trading environment for both parties, all platform participants are subject to strict operational standards:
Exclusivity Condition
While animals are in an active auction, the seller must not sell them elsewhere. Parallel trading outside the platform is strictly prohibited, guaranteeing the legitimacy of the auction for buyers.
Information Accuracy Guarantee
The seller is fully responsible for data accuracy and the complete disclosure of any animal defects (health, injuries, horns, etc.) prior to the auction. Intentional concealment of data is grounds for transaction cancellation and blocking of the profile and company/farm on the platform.
Binding Bids
Every bid placed by a buyer is a legally and financially binding declaration of intent to complete the purchase. The auction winner has no right to unilaterally withdraw from the transaction.
Reserve Price Decision Deadline
If the reserve price set by the seller is not met at the close of the auction, the seller has 24 hours to either confirm or reject the highest bid, or to make a counteroffer. If the reserve price is met or exceeded, the highest bid is automatically confirmed and the seller has a legal obligation to complete the transaction with the auction winner.
More information about party obligations is available in our Terms of Use.
On-Farm Service
No time to do it yourself? The FARMSTOCK team comes to your farm, films and photographs the animals, collects the data and builds the auction for you (fee 2.5%, min EUR 250).